The Not-So-Effective Cover Letter |
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The Not-So-Effective Cover Letter
By
Linda Matias, NCRW, CIC, JCTC Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, “What’s your problem with cover letters?” Here’s what I found out. Jobseekers claim all the pertinent information is included in the resume. Translation: “I don’t know how to write an effective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just as soon not be bothered.” Top 3 Reasons Most Cover Letters Don’t Work 1. The one-size-fits-all method. Hiring managers are extremely jealous. Although they are aware you are courting other companies, they want to know that you at least care enough to hide it. Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here’s an example. 2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time. 3. Taking a “pretty please” approach. No one wants to hire a desperate jobseeker. Solution: The tone of the cover letter must be kept on a professional level. Here’s an example. Cover Letters Can Win Job Interviews Persuasive, targeted, and commercial-like cover letters fare well. And that is exactly what a cover letter is—a commercial, starring your experience. Learn more about our resume writing program. Editors and publishers are welcomed to reprint articles found on our website as long as the following byline appears intact and the email and web address are hyperlinked.
Certified in all three areas of the job search—Certified Interview Coach ™ (CIC), Job & Career Transition Coach (JCTC), and Nationally Certified Resume Writer (NCRW)—Linda Matias is qualified to assist you in your career transition, whether it be a complete career makeover, interview preparation, or resume assistance. You can contact Linda directly at linda@careerstrides.com or visit her website www.careerstrides.com for additional career advice and to view resume samples. |
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The Not-So-Effective Cover Letter